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PPC Audit Service Optimizes Search Marketing Performance and Reduces Click Fraud Risk Without Monthly Fees

Labitat Inc., a startup company developing applications focused on the intersection of marketing and technology today introduced PPC Audit, a service that maximizes the effectiveness of paid search engine marketing and minimizes exposure to click fraud. Pay Per Click (PPC Audit) identifies and eliminates the inefficiencies of keyword campaigns and improper account structure without requiring customers to pay monthly account management fees.

Merritt Island, FL July 17, 2006 -- Labitat Inc., a startup company developing applications focused on the intersection of marketing and technology today introduced Pay Per Click Audit (PPC Audit), a service that maximizes the effectiveness of search engine marketing and minimizes exposure to click fraud. PPC Audit identifies and eliminates the inefficiencies of keyword campaigns and improper account structure without requiring customers to commit to a lengthy contract.

PPC Audit evaluates all key components of a search engine marketing effort, including keyword selection, landing pages, competitive landscape and prominence in each of the top search engines. Customers receive a detailed report of the corrective actions that can be implemented within a day, enabling companies to quickly attract new customers while improving conversion rates.

PPC Audit's expert analysis ensures each advertiser's campaign properly utilizes every tool available within their paid search engine marketing accounts. "Fundamental lack of understanding regarding of how to -- and of how not to -- use free PPC account features such as negative keyword matching and keyword insertion makes small businesses susceptible to click fraud and forces some to close down," says Labitat Founder Jason Dowdell. He estimates that more than half of all PPC accounts are set up improperly, leading to unnecessary spending and diminished returns.

PPC Audit provides a superior value to search engine marketing consulting because the level of service is not dependent on the amount of a client's monthly advertising budget, and the company does not burden clients with a 6- or 12- month commitment. PPC Audit's one-time fee gives companies, who typically spend $500 or more per month on search engine marketing, access to a comprehensive PPC knowledgebase of insider tips, two follow-up phone consultations, and ongoing support to ensure sustained campaign performance.

"For less than most SEM [search engine marketing companies charge for a setup fee, PPC Audit provides a blueprint for closely tracking campaigns and making adjustments as needed," says Evan Roberts, Vice President of Paid Search at Labitat. "It's like having a PPC expert sitting in the room with you at all times."

Advertisers concerned about overpayments due to click fraud will have their past campaign performance audited by Roberts using a proprietary process that automates the analysis of key data points of clients' web properties and business models.

Also available today is PPC Lab, the PPC Audit blog, which provides key insights into common errors to avoid in managing campaigns as well as discussions of the latest trends affecting search marketers.

PPC Audit is the first in a series of applications and services from Labitat, Inc. that help marketing companies reduce the time and resources required to derive revenue from online properties. PPC Audit illustrates Labitat's core philosophy of creating products that allow small- to medium-sized businesses to keep control of their intellectual property as they transform innovative ideas into products.